Robert J. Gerberg Jr.

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Posts tagged with "job hunting tips"

Oct 6

Some of Our Clients Accept Jobs Created for Them Pt. 3

3 – Prepare a brief description of benefits you can bring

The third principle is to get across your benefit proposition. It must be an accurate, concise and easily understood description of what you can do.

“Some years ago, I hired a football coach from a little known California university. The only reason I saw him was that he wrote such a good letter outlining what he thought he could do for us.”—owner, NFL football team

Your message has to hold the promise of tangible value on a scale large enough to warrant an investment in you. In that initial communication, you will also need to establish your credentials. Mention specific results you achieved in the past. They are the best indicators of what you can do in the future.

If you’re a VP Finance, you will obviously want to talk about how you can save money by cutting expenses. But if you want someone to get interested enough to create a job for you, you’ll stand a much better chance if you cite tangible results.

For example, your cost cutting efforts led directly to a 5% increase in profits for your present employer; or your studies showed the firm was losing a million dollars a year on three product lines they could easily drop.

When you hold out the promise for potential benefits of that size, it is obvious to the reader that you might well be worth the investment.

Likewise, if you’ve developed many successful products, that is all well and good. However, if you expect someone to create a job, you’ll stand a much better chance if you can state that you spearheaded development of three products now representing 20% of sales or that one now commands a 40% market share.

Achievements don’t have to be large, but they do have to be significant. For instance, if you are an administrative executive, you might state that you managed a smooth introduction of new systems that lifted productivity 40%.

One key point to remember is that if you have an exciting idea to communicate, it may help if you can show how someone else has al- ready used that idea successfully. Dealing with opportunities is a key job for many executives. Most don’t have enough time in the day and are predisposed to positive news from people who can help them. They will want to believe your message, so all you need do is make sure you provide positive reinforcement.

By the way, you can get your message across by phone or with a letter. Either way, make sure your “benefit proposition” is clear, easy to measure and significant; and be prepared to quickly establish your credentials.

For more helpful advice and tips, be sure to check out the blogs for both ERI Personal Marketing and SET Personal Marketing.

Making sure you have the right goals Pt. 4

Career shifts can occur at many levels. For example, a distribution specialist with UPS wanted to get into Human Resources and was successful in moving up at the same time he joined Merrill Lynch.

A project manager in the home building field saw his industry fall into decline. Faced with the prospect of declining income, he used his management skills to join Wal-Mart as an assistant store manager… with the prospect of becoming a store manager within 9 months.

For more helpful advice and tips, be sure to check out the blogs for both ERI Personal Marketing and SET Personal Marketing.

Making sure you have the right goals Pt. 3

Many people develop careers that are specialized, but eventually make the move into general management as just mentioned. This includes executives in finance, manufacturing, operations, technology and others. One client of ours was a Director of HR who became a Vice President of HR, and then took a big jump to become Chief Administrative Officer for one of the largest consumer packaged goods firms in America. His responsibilities included overseeing all of the support functions… HR, legal, IT and IS, and so on… everything but manufacturing, marketing, finance and accounting. A former professor and university president became head of one of New York’s largest museums in the world, something for which he had a passion.

Be sure to check out my Youtube videos, my website or visit me on Facebook for more information.

Making sure you have the right goals Pt. 2

More and more professionals are finding that they can have several direct careers over the course of a lifetime. Sometimes you can’t see them and you stumble into them. Someone could be a radio sports broadcaster, then become an actor, then a politician… and subsequently governor of a major state and president of the United States (Ronald Reagan). And, of course, we all know many other examples, many famous and millions not so famous, but successful at many levels.

It may be that you should consider positioning yourself for more than one possible goal at this time, and running what we refer to as a “dual campaign.” For example, a logical step may be seeking a new job as a VP of Marketing. But you might also have accumulated knowledge and experience that would allow you to seek a position as a General Manager, or perhaps Chief Operating Officer, or even Chief Executive Officer in the right type of organization… in the right industry.

Or you may wish to run a search for a higher paying job as a sales producer, while also exploring situations to move into a sales management role.

Turn unemployment to your personal advantage Pt. 8

5—Project a positive attitude. Talk to people about your positive expectations. It reaffirms your commitment. Put yourself on the line. Let these ideas flow into your attitude. Work at this. It’s easy and it’s fun. A spring in your step, a firm handshake, a confident look in your eye, and comments that reveal a positive outlook can all help you project good feelings to the outside world.

6—Make things happen by getting into action. If you look at achievers in any field, you will find that they are very active. It’s a simple fact that taking action is in itself like taking an energy tonic. Choose any kind of example you like. The head of a college breathing new life into an institution, a company president turning around firm, a coach turning a losing team into winners. They are so intent on their actions, there is no room for doubt and indecision. You can do the same thing.

“A positive mental attitude will create more miracles than any wonder drug.” —Patricia Neal

“There’s no such thing as expecting too much.” —Susan Cheever

“It’s not whether you get knocked down. It’s whether you get back up.”      —Vince Lombardi

Approach success as being inevitable. A positive attitude separates you from the pack. It’s what all winners have. And, if you are unemployed, remember that you have time to do it right!

Turn unemployment to your personal advantage Pt. 7

How to build and maintain a will to succeed

3—Set your expectations high. Our expectations affect what happens to us. Obvious examples are the many sports teams and athletes who, when asked about their success, often reply, “We expected all along that we would win.” A close look at the leaders in almost any field reveals a common theme. Whether it’s a leading scientist, educator, salesperson, or leader of industry, each of them have had positive expectations of themselves.

4—Put positive expectations to work. For instance, if someone tells you that an interview can take only 15 minutes, recognize it’s a screening interview and build expectations that it will allow you to showcase your potential. Here’s another example: Suppose you had an excellent interview, called twice afterwards, and got no response. Don’t assume they have lost interest. Instead, assume they’re busy and that they are still very interested. Decide now that your second meeting will be better than the first. With that kind of expectation, you will then find it easy to write a short follow-up note that your interest continues to grow, and that you are dedicated to becoming the best ever in the job.

Turn unemployment to your personal advantage Pt. 6

How to build and maintain a will to succeed

 A positive attitude is the most common thread among all winners. It will separate you from the many who give up, settle for less, or stay in unattractive situations. It’s easy to build a will to succeed if you follow some basic guidelines.

1—Develop positive beliefs. Now is a good time to remind yourself of all the good things you have done. Write down positive things “you’ve done and can do.” Make it as long and complete as possible. You will find it reassuring. It will begin to provide reinforcement for the positive attitude you must maintain. For example: I have increased profits. I have attracted new business. I have cut costs, etc. Here are some “can do’s” to consider: I can work with all levels of people. I can get things done quickly. I can motivate others, and so forth.

2—Get rid of negative beliefs. Having built a set of positive beliefs about yourself, your second step is to get rid of beliefs that might inhibit your will to succeed. Are you saying, “Things are bad, it’s a grim world out there.” If so, this simply reflects your beliefs about “the way you think things really are.” If you believe the economy is bad, you will see breaking news and pay attention to layoffs or sales declines. On the other hand, if you believe that there are many areas of opportunity, then you will notice new firms, new products and the like.

Turn unemployment to your personal advantage Pt. 5

What some people say about unemployment

“My advice to others would be to stay busy, be positive and feel good about yourself. I know it isn’t the main purpose, but your system builds confidence and self esteem.”

“I have been unemployed three times in my career. As a result, I have become somewhat of an expert. Building an entirely new will to succeed is the truly essential ingredient.”

“If a person can build a will to succeed, then with your system it is only a matter of time. On the other hand, things won’t go well if they dwell on the past.”

Be sure to check out my Youtube videos, my website or visit me on Facebook for more information

Turn unemployment to your personal advantage Pt. 4

Common pitfalls when you’re unemployed

Turning down your first offer. It should be given consideration. And, the same goes for temporary consulting.

Being unwilling to relocate. Sometimes it is better to go where new firms and industries are springing up. While it is difficult to leave, most people can adjust better than they realize.

Not accepting introductions. We’ve all heard it. “I’m not going to press myself on my friends.” The truth is, most people want to help friends. It makes people feel good to know they’ve done something, however small, to support your efforts.

Feeling sorry for yourself. It is a normal reaction, but, who is being hurt by these emotions? The answer is you.

Holding out for unrealistic income. Consider a two-step move.

Allowing your health to slip. Attitude and physical fitness go hand in hand. It may be time to focus more on fitness.

Displaying a bad mood. The wrong attitude will alienate those who want to help you.

Allowing financial pressure to cause inertia. Financial pressures are often the toughest to withstand. Don’t be afraid to borrow, or to take part-time or temporary work.

Get more information from Robert J. Gerberg Jr.

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